Fashion to Figure: Where Curves Meet Confidence

The Origin of Fashion to Figure

Founded by a Visionary Family

Fashion to Figure (FTF) was founded by the great-grandsons of Lena Bryant—yes, the same Lena Bryant who created Lane Bryant. Michael and Nicholas Kaplan envisioned a brand that didn’t just sell clothes, but celebrated curves unapologetically. FTF launched in 2004 with a mission to redefine plus-size fashion—not as an afterthought but as the main event.

The Mission Behind the Brand

From the start, the goal was clear: style should be inclusive. Fashion to Figure was one of the first brands to champion body positivity long before it was trending. Their motto, “If you believe it, you can achieve it,” still resonates in every sequin, hemline, and confident customer they dress.

Why Fashion to Figure Stands Out in Plus-Size Fashion

Celebrating Body Positivity

FTF doesn’t just sell clothes—they’re in the business of empowerment. Every piece screams, “You deserve to be seen.” Their advertising and product lines represent real women with real bodies—curves, rolls, confidence, and all.

Affordable Yet Trend-Driven Designs

Unlike luxury brands that often ignore plus-size, Fashion to Figure proves you don’t need to sacrifice style for size—or budget. Think runway-inspired fits without the jaw-dropping price tag.

Fashion to Figure’s Signature Style

Bold Prints & Statement Silhouettes

If you love turning heads, FTF is your fashion soulmate. The brand offers fierce prints, daring necklines, and form-enhancing cuts that celebrate every curve, not hide them.

Versatile Clothing for Every Occasion

Whether it’s a power meeting or mimosas with the girls, FTF has something to keep you feeling like a 10/10.

From Brunch to Boardroom

From fitted blazers to ruffled jumpsuits and date-night bodycons, their collections scream versatility without ever compromising on comfort.

The Power of Inclusive Sizing

Sizes that Empower, Not Limit

FTF offers clothing in sizes 12-28 and 0X–4X, making it one of the most size-inclusive brands on the market. Their size chart doesn’t just exist—it works.

Fit-First Philosophy

Each design is tested and cut with real bodies in mind. No more tugging, pinching, or squeezing into “almost-fits.” Here, fit comes first, and flattery follows.

Trending Now at Fashion to Figure

Summer 2025 Curve-Friendly Essentials

Think breezy maxi dresses, crop tops with flair, high-waisted shorts, and breezy linen pants—all tailored for curves.

Collaboration Capsules with Influencers

FTF has collaborated with big names like Tabria Majors and Essie Golden—creating viral pieces that actually look good on every body.

Shopping Experience Like No Other

In-Store Vibes

FTF stores are designed like a bestie’s walk-in closet: bright mirrors, comfy seating, and stylists that get your body and taste.

Seamless Online Shopping

Their website is a dream—filter by size, occasion, or style. Detailed reviews, fit notes, and real customer photos take the guesswork out of shopping online.

Customer Love & Community Impact

Real Reviews from Real Women

Scroll through their site and you’ll see glowing testimonials: “Finally, a dress that fits my waist AND hips!” “I felt like Beyoncé in this jumpsuit.” That says it all.

FTF’s Role in Curve Confidence Movement

Fashion to Figure didn’t ride the body positivity wave—they helped start it. From campaigns to collaborations, they continue to uplift plus-size women in style and confidence.

Social Media Game Strong

Instagram-Worthy Looks

FTF’s feed is an aesthetic dream. Influencers, celebs, and everyday icons rock their outfits unapologetically. It’s not just fashion—it’s a vibe.

TikTok Try-On Hauls & Styling Tips

Want inspo? TikTok is full of curve queens flaunting their FTF hauls—proof that these clothes deliver IRL, not just in a studio.

Fashion to Figure and Sustainability

Eco-Friendly Steps Forward

FTF is stepping into the sustainable era by embracing ethical manufacturing and reducing plastic in packaging.

Fabric Transparency & Ethical Sourcing

They’re starting to introduce recycled fabrics, and their long-term vision includes full transparency around where and how their clothes are made.

How to Style Fashion to Figure Pieces

Workwear Made Chic

Pair a cinched blazer with high-rise pants and pumps, and you’ve got a power look that means business and beauty.

Date Night Ready Looks

Think curve-hugging bodycon dresses, satin midis, or a cute top and faux leather pants—romantic yet fierce.

Weekend Casual Cool

Oversized denim jackets, stretchy jeggings, and slogan tees make FTF a weekend wardrobe winner.

Styling Tips from Fashion to Figure Experts

Embrace Your Favorite Features

If you love your waist, highlight it with belted dresses. Love your legs? Go mini. Confidence is your best accessory.

Play with Proportions and Prints

Big bust? Try V-necks. Pear-shaped? Go for A-line skirts. Prints can be your best friend—just balance them out with solids or statement accessories.

Breaking Stereotypes in the Fashion World

Media Representation of Curvy Bodies

FTF continues to push for plus-size representation in TV, movies, and ad campaigns. Because fashion should reflect the real world.

Runway Disruption and Diversity

FTF collections have been featured in major runway events, championing models of all shapes, sizes, and shades.

What’s Next for Fashion to Figure

Global Expansion Plans

FTF isn’t just stopping at the U.S.—plans to go global are in motion. Curves are universal, and so is great style.

Upcoming Fashion Week Appearances

Watch for them at New York Fashion Week and more in 2026—they’re coming for the catwalks, and they’re bringing the heat.

FAQs About Fashion to Figure

Q1: Is Fashion to Figure only for plus-size women?
A: Yes, FTF focuses on women sizes 12–28, celebrating curvy bodies with fashion-forward designs.

Q2: Are FTF clothes true to size?
A: Absolutely! Their sizing is one of the most accurate in the industry, and many pieces have fit notes and reviews.

Q3: Does Fashion to Figure offer international shipping?
A: Currently, FTF ships mainly within the U.S., but global expansion is in the works!

Q4: Is Fashion to Figure sustainable?
A: They’re taking steps toward sustainability with ethical sourcing and packaging innovations.

Q5: Can I return online purchases easily?
A: Yes! FTF offers a hassle-free return process both online and in-store.

Final Words: Curves Aren’t a Trend—They’re Power

Fashion to Figure isn’t just another brand—it’s a movement. It proves that fashion doesn’t belong to a size—it belongs to everyone. If you’re curvy and proud, FTF is where your wardrobe—and confidence—starts.